The New American Dream: No kids?

In the 1960s, the question “It’s 10 p.m. Do you know where the children are?” was a common PSA on the evening news. Fast forward to 2024, and the question has shifted to “Where are all the moms?”

Last week, Fortune shined a spotlight on a coming seismic shift in societal norms – the inclination among Millennials and Gen Z to live a DINK (Dual Income, No Kids) lifestyle. It’s a topic worth talking about this Mother’s Day.

Parenting is not only a lifestyle change but one with significant money implications. Opting out could mean greater flexibility with your time and increased savings. But on the flip side, becoming a parent often adds a profound sense of meaning and purpose to your life, adding experiences that money can’t quantify. Above it all, growing and supporting the next generation – no matter the size – has far-reaching consequences for all of us, influencing aspects of our lives we might not immediately consider.

Stay informed with the articles below and reach out if you’d like additional guidance. Let’s talk about what’s happening in your life right now and what’s to come.

Move over, American dream: The goal of many Gen Z and millennial women is now to be a DINK—with dual income and no kids

May. 2, 2024

America’s vision of success is changing. A growing number of millennial and Gen Z women are…

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Why You Shouldn’t Sell Stocks in May—Even If You Go Away

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How TikTok Is Wiring Gen Z’s Money Brain

May. 6, 2024

what happens when your main source of news tells you that no one in your generation will be able…

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The lesson of Loki? Trade less

May. 3, 2024

The more attention we pay to our investments, the more we trade, and the cleverer we try to be,…

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Money Advice Every Parent Should Give Their Children

May. 6, 2024

Most schools don’t have a financial planning curriculum. The burden of teaching financial…

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Science-Backed Tips To Making This Mother's Day The Best Ever

May. 3, 2024

For Mother’s Day, Happify, a website and app that uses a positive psychology approach to make…